Labor Day Campaign

Challenge:
Concept and design a creative wrapper for the Major Shopping Holiday, Labor Day. Due to the brand’s limited involvement in promoting sales, this campaign needed to disrupt the market visually and drive traffic to site.

Services: Art Direction, Campaign Branding + Development

Copywriter: Grady Ross

Summer’s end

The creative focuses on the emotive visuals through the use of elongated shadows, soft edges, and summer color palette.

Revitalize

This concept uses bold, energetic colors, overlapping organic shapes, and focuses on the unexpected change of perspective. Peaches are once again used as a visual element, but in a different approach.

Next steps

Stakeholders decided to move forward with the Summer’s End visual direction as it closely ties back to the brand’s overarching seasonal direction.