Presidents’ Day Campaign

Challenge: Concept and design a creative wrapper for the Major Shopping Holiday, Presidents’ Day. Due to the brand’s assortment and customer style, this campaign needed to feel seasonally relevant while maintaining an elevated aesthetic.

Services: Art Direction, Campaign Branding + Development

Copywriter: Grady Ross

Winter Wanderlust

This concept direction utilizes wintery botanicals, airy typography and soft neutrals, allowing the creative to feel refreshed, airy, and adventurous.

Impactful Textures & Graphics

This iteration uses bold, energetic colors, overlapping organic shapes, and focuses on the unexpected change of perspective.

Next Steps

Internal stakeholders chose to move forward with the Bold Approach. When comparing these concepts to our
Top Tier 1 Promotional creative (Cyber Monday/Black Friday), Presidents’ Day color prominence of the graphic treatment were toned down.

A second hero slider was created alongside the main holiday promotional slider. This slider prominently featured the smaller sale VP.