end-of-year blowout promotion

Working closely with the Wayfair photography studio, I concepted and art directed balloons popping for Joss & Main’s New Year’s promotion. The balloons were filmed, then brought into assets across site, email, and social. Final results included increased click-through rates by +12% YoY and made it one of the highest engaged promotions of 2018.

Services: Art Direction, concepting, layout, video retouching, and creative execution of all promotional assets

Video Editing: Jessica Carey, Motion Designer

Behind_the_scenes_1.jpg
4N9A0422.jpg
Balloons_Popped.jpg
 

Edited video in layout

 
EOY_Blowout_Desktop_Mock.jpg
EOYBlowout_Mobile_Mock.jpg