end-of-year blowout promotion
Working closely with the Wayfair photography studio, I concepted and art directed balloons popping for Joss & Main’s New Year’s promotion. The balloons were filmed, then brought into assets across site, email, and social. Final results included increased click-through rates by +12% YoY and made it one of the highest engaged promotions of 2018.
Services: Art Direction, concepting, layout, video retouching, and creative execution of all promotional assets
Video Editing: Jessica Carey, Motion Designer